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If a competitor’s cost is decreased, The customer asks the salesperson to match the cheaper price. If your salesperson suggests no, The client leaves. The shopper may well even broadcast to friends and acquaintances that a certain competitor has the lowest price in that product class.In the event the CFO isn’t happy with the marketing success,

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Industry segmentation consists of using the total heterogeneous market for an item and dividing it into many sub-markets or segments, Every single of which has a tendency to be homogeneous in all major facets.[12] The method is performed for 2 principal uses: far better allocation of the company's finite methods and to better serve the more diversi

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